The EIPA EU Lobbying the EU Institutions seminar will equip participants with the knowledge, methodology, tools and confidence to fully understand or more effectively engage in the Brussels lobbying environment. It will address all the key questions for effective influence in Brussels: how the institutions really operate internally, where to find information, when and who to engage, what resources to invest in, what strategies work best and how to maximize impact in any given situation. This will be supplemented with concrete case-studies and practical examples, as well as check-lists for participants to use in their daily work.
This practical seminar will focus on presenting how the core EU institutions work after Lisbon and in cooperation with Athenora Consulting, a respected EU lobbying company, how to approach them. Participants will then be presented with a lobbying methodology that they can apply to all EU institutions, and other Brussels stakeholders, to create a holistic lobbying strategy: a Winning Strategy.
The seminar will be useful for representatives of interests, whether private or public, regional or national, 3rd countries, as well as for EU officials wanting to understand the wider Brussels lobbying environment. The seminar will be a mixture of presentations, discussions and group work on specific casestudies and will present recommendations and inside information from officials within the institutions as well as EU Public Affairs practitioners and expert lobbyists. It also provides a forum for ideas, exchange of good practice and networking.
• Lobbying after Lisbon – find out what has changed
• A unique blend of experienced lobbyists and EU officials
• 3-day intensive course on how to lobby in Brussels from Europe’s leading training institute – EIPA
FIRST DAYThe Decision-Making Cycle and the Stages of Lobbying - The Institutional Triangle
- Preparation, Mapping and Analyzing, Influencing
EIPAGroup Exercise: Understanding/ Experience of Lobbying - Initial list of do’s and don’ts
EIPASession 1: Preparation: The European CommissionThe European Commission – Detailed Analysis of Internal WorkingsEIPALunch
Lobbying the European Commission – Outside PerspectiveInvited Lobbyist (t.b.c.)Lobbying the European Commission – Inside PerspectiveEuropean Commission Official (t.b.c)Recommendations for Lobbying the European CommissionAthenora ConsultingGroup Exercise: Understanding/ Experience of Lobbying - Elaboration of list of do’s and don’ts
EIPAQuestions and Answers
End of first day
Dinner in Brussels Restaurant
SECOND DAYSession 2: Preparation: The Council of the European UnionThe Council of the European Union – Detailed Analysis of Internal WorkingsEIPALobbying the Council – Outside PerspectiveInvited Lobbyist (t.b.c.)
Lobbying the Council – Inside PerspectiveCouncil of the European Union Official (t.b.c.)Lunch
Recommendations for Lobbying Council of the European UnionAthenora ConsultingSession 3: Preparation: The European ParliamentThe European Parliament – Detailed Analysis of Internal WorkingsEIPALobbying the European Parliament – Outside PerspectiveInvited Lobbyist (t.b.c.)Lobbying the European Parliament – Inside PerspectiveEuropean Parliament Official (t.b.c.)Group Exercise: Understanding/Experience of Lobbying - Elaboration of list of do’s and don’ts
EIPAEnd of second day
THIRD DAYSession 3: Preparation: The European Parliament (cont)Recommendations for Lobbying the European ParliamentEIPASession 4: Lobbying MethodologyLobbying Methodology – Tools to define your StrategyAthenora ConsultingGroup Exercise: Checklist for a successful lobbying strategyEIPALunch
Session 5: Putting the Theory into Practise; Lobbying Simulation
Interactive Group Work – Preparation of Case - Using institutional and methodological knowledge to prepare a lobbying strategy
Group Work – PresentationsConclusions: Preparing a Winning Strategy - Expanded list of do’s and don’ts
- Good practise in lobbying the EU institutions
EIPAEnd of the seminar
Project Team
Alain Guggenbühl – Senior Lecturer, EIPA, Brussels
Alan Hardacre – Lecturer, EIPA, Maastricht
Frank Lavadoux – Senior Lecturer, EIPA, Maastricht
Nancy Vermeulen – Programme Organiser, EIPA, Maastricht
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Programme
The programme will commence on Wednesday 9 June at 09.00 hrs and finish on Friday 11 June at 17.30 hrs.
Seminar venue
The seminar will take place at the West Midlands European Centre, Avenue d’Auderghem 22-28, 1040 Brussels, Tel : +32 2 740 27 27, www.westmidlandsineurope.org
Working language
The seminar will be conducted in English and simultaneous interpretation into French will be provided (please note that interpretation will be subject to a minimum number of participants requiring translation). Please indicate your language of preference on the registration form.
Fee
The participation fee is € 1325 and includes 3 lunches, dinner on the first day, documentation and refreshments. Other meals, accommodation and travel costs are at the expense of the participants or their administration.
EIPA offers its members a reduction of 10% of the registration fee. This reduction is available to all civil servants working for one of EIPA’s member countries (i.e. AT, BE, BG, CY, CZ, DK, EE, FI, FR, DE, GR, HU, IE, IT, LT, LU, MT, NL, PL, PT, ES, SE, UK).
Officials of EU Institutions, bodies and Agencies which have signed a framework contract under LOT 8 are entitled to a 20% discount. This applies to officials coming from the following EU Institutions: European Commission, European Parliament, Committee of the Regions, Council of the European Union, European Economic and Social Committee; and European Agencies: Translation Centre (CDT), European Centre for the Development of Vocational Training (Cedefop), Education, Audiovisual and Culture Executive Agency (EACEA), European Agency for Reconstruction (EAR), European Environment Agency (EEA), European Food Safety Agency (EFSA), European Monitoring Centre for Drugs and Drug Addiction (EMCDDA), European Medicines Agency (EMEA), European Railway Agency (ERA), European Training Foundation (ETF), European Union Agency for Fundamental Rights (FRA), Executive Agency for Competitiveness and Innovation (EACI), European Agency for Safety and Health at Work (OHSA). Other EU agencies not listed above may benefit from this discount through DG ADMIN, European Commission.
If you are eligible for a discount, please tick the box in the registration form. Please note that reductions cannot be accumulated. For more information, please visit EIPA’s website: www.eipa.eu (FAQ-special discounts).
Registration
Kindly complete the online registration form and submit it before 7 May 2010.
Payment
Prior payment is a condition for participation. Please indicate the method of payment on the registration form. In any case, the participant or his/her administration will receive an invoice for the payment of the registration fee. For cancellations received after the date indicated on the registration form we will have to charge an administration fee of € 150 unless a replacement participant is found.
Cancellation policy
EIPA reserves the right to cancel the seminar up to 2 weeks before the starting date. EIPA accepts no responsibility for any costs incurred (travel, hotel, etc.). For EIPA’s cancellation policy, please visit our website www.eipa.eu (legal notice).
Seminars
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