PROJECT NUMBER: 1625004
Governmental Organisations and the Use of Social Media
The seminar is intended for public officials and others who wish to increase their practical understanding of and skills in the use of social media for internal and external communication.
Businesses and people of all ages use them every day: applications such as LinkedIn and Facebook are blending technologies and social interaction, thereby providing an inexpensive and accessible tool for communication. Social media is no longer a novelty but is already an integral part of the modern media mix. In public administration, social media tools are emerging as an innovative means of fostering two-way communication between citizens and administrations. Recent public sector initiatives have demonstrated the added value of social media for mobilising citizens, developing collaborative content, or raising their community’s profile.
However, new technology requires new skills; this is also true for social media use. The use of network platforms raises various regulatory issues regarding privacy and data protection. It also requires the development of new skills such as effective corporate image control, monitoring and maintenance (e.g. updating content, managing customer relations). Following registration, every participant will be given online access to the seminar materials. Participants will use tablets during the seminar, which aims to be as paperless as possible.
The seminar will address a variety of topics related to the successful use of social media tools in public administration, including:
• appropriate content formats for informal and effective communication;
• strengths and weaknesses of the specific tools;
• practical application and good practice examples;
• lessons from the private sector.
Participants will gain concrete skills and knowledge on:
• social media communication strategies and guidelines;
• developing online content;
• dos and don’ts of social media;
• effective use of different communication tools such as Twitter, blogs, podcasts and YouTube;
• cost-efficient interaction.
MONDAY 14 NOVEMBER 2016
Welcome and introduction to the seminar
Harrie Scholtens, Seconded National Expert/Project Leader, EIPA, Maastricht (NL)
The ‘communication’ world in which we live: using modern techniques and communication
Added value of collaborative online contact and how to measure it: is there a business case?
Morten Meyerhoff Nielsen, Tallinn University of Technology (LT)
Legal aspects of social media in the public sector
Morten Meyerhoff Nielsen
Exercise: How to use social media in practice
End of first day
Dinner at a restaurant in Maastricht
TUESDAY 15 NOVEMBER 2016
From electronic government to collaborative government: reinventing the public sector by engaging citizens through social media
Matt Poelmans, Director CitizenVision (NL)
Police and social media
Reykjavik Metropolitan Police – EPSA Nominee/finalist
Thorir Ingvarsson, Detective Inspector and Social Media Manager, Reykjavik Metropolitan Police (IS)
Working groups: lessons learnt, how to use the knowledge gained from the seminar
Reporting of the working groups/evaluation
End of seminar
The programme will commence on Monday 14 November at 09.00 and will finish on Tuesday 15 November at 17.00. Registration of participants on the first day starts at 08.45.
European Institute of Public Administration (EIPA)
Blue Conference Room (0.18)
O.L. Vrouweplein 22
6211 HE Maastricht
Tel.: +31 43 3296 222
The seminar will be conducted in English.
EIPA members’ fee*: €900
Regular fee: €1000
The fee includes documentation, two lunches, a dinner and refreshments. Accommodation and travel costs are at the expense of the participants or their administration. Please tick the relevant box in the registration form when registering for a seminar or training course. Note that reductions cannot be accumulated. For more information, please click here.
* EIPA Members can take advantage of a reduced fee; this is available to all civil servants working for one of EIPA’s member countries (i.e. AT, BE, BG, CY, CZ, DE, DK, ES, FI, FR, GR, HU, IE, IT, LT, LU, MT, NL, NO, PL, PT, SE, UK), and civil servants working for an EU institution, body or agency.
The European Institute of Public Administration has special price arrangements with a number of hotels. All hotels are within 10 minutes’ walking distance from EIPA. Should you wish to make use of this possibility, please book directly via the links below. Payment is to be made directly and personally to the hotel on checking out. At the time of booking, please mention in the requested field the EIPA project number: 1625004
• Bastion Hotel
• Townhouse Hotel
• Hotel Derlon
• Designhotel Maastricht – Hampshire Eden
Should you require a special menu (e.g. vegetarian, diabetic), please inform the Programme Organiser so that this can be arranged.
Kindly complete the registration before 27 October 2016. Your name and address will be part of EIPA’s database for our mailing purpose only. If you do not want to be included in our mailing database, please tick the box on the registration form.
Confirmation of registration will be forwarded to participants on receipt of the completed registration form.
Prior payment is a condition for participation. Please indicate the method of payment on the registration form. For cancellations received within 15 days before the activity begins, we will have to charge an administration fee of €150 unless a replacement participant is found.
EIPA reserves the right to cancel the seminar up to two weeks before the starting date. EIPA accepts no responsibility for any costs incurred (travel, hotel, etc.). For EIPA's cancellation policy, please click here.